John Whiteside’s got a great post at OpinionatedMarketers.com on the MarketingProfs “Six Ways to Prepare Better Collateral for Sales Teams.” Read it and fix yours up – *Now*.
His timing is great – I just had to go through a raft of sales collateral due to an acquisition and the lesson was clear – we’d waited too long. I’m forwarding both links to the rest of the team, and thought I’d share them with you.
From the MarketingProfs:
We’ve all been through this: After months of hard labor, your campaign has generated leads that now sit, undisturbed, under the sales guy’s fantasy football crib sheet. You’re angry because he’s not leveraging the leads you worked so hard to get. His defense? They’re “bad” leads not worth pursuing.