Hypergene Media Blog on Lessons from a Launch

Chris Willis outlines the lessons from his launch at footnote.com – a good list for technology intensive site launches that dovetails nicely with my experience.

The list (go to his site to dive deeper):

    1. Make sure it’ll play in Paducah
    2. Be a Beta hater
    3. Identify the core functionality that defines your story
    4. Make sure it works
    5. Don’t launch a new site within minutes of a major press release

To paraphrase – understand the market, always improve, know your strengths, test and don’t make changes when you’re launching.  All sound advice that I’m doomed to learn again the hard way.

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