The list (go to his site to dive deeper):
- Make sure it’ll play in Paducah
- Be a Beta hater
- Identify the core functionality that defines your story
- Make sure it works
- Don’t launch a new site within minutes of a major press release
To paraphrase – understand the market, always improve, know your strengths, test and don’t make changes when you’re launching. All sound advice that I’m doomed to learn again the hard way.