Is There Still Life in the Banner Ad?

Vario Creative creates adsense publishing strategies for publishers.In by far the best post I’ve read about the Google acquisition of DoubleClick, David Churbuck explains both where banner ads had failed, and how Google may revitalize them.  This is a must read for any publisher, print or online, and for all who advertise online. 

The only bit I think is missing is the potential link between Google’s Pay Per Action and the banner ad, which will represent a quantum shift in thinking for the online advertising.

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