I love telemarketers. You see, I just don’t get to talk to enough people during the course of the day, and I find it truly exciting to talk to someone who doesn’t have a clue about the product they are selling, and knows even less about the people they are trying to sell it to.
Case in point: the other day I was taking one of my very infrequent days off, which I happened to put me about 30 miles off the coast, tuna fishing (no fish were harmed during the course of the boat ride…sigh), and my phone rings. The young lady on the other end of the phone was having a little trouble with both her script, and with her command of the English language, but managed to tell me how she’d been looking at our website and thought that we could benefit from her company’s Web Site Starter kit.
Me: Do you know what Vario Creative does? What kind of company it is?
Me: Okay, and you’ve actually looked at our web site?
Me: What kind of flowers are on the homepage?
Me: Okay, so you didn’t look at our site. Are you aware that Vario Creative is the leader in Web Development and Design in this area, as well as doing general marketing?
Me: So there really isn’t any reason for us to be talking, right?
Her: Maybe I could have my boss call you to explain why you need us…
The lesson here is this: telemarketing can be a great way to generate leads, but it’s got to be done by a competent sales person who has at least a clue about your business, and that of your potential customers. If you think you can just put some clown on a phone and have them run through every business listing in your area, you’re more likely going to:
- Turn off potential customers
- Look like a fool
- Alert your competitors that you’re a weak sister and suggest to them that it might be worth the time to go after your customers
- Become the subject of a scathing blog post or other bad PR, just like these clowns, who I decided not to mention by name…this time