First, let’s think a little about what a Corporate Intranet should be…starting from this via Wikipedia:
Briefly, an intranet can be understood as “a private version of the Internet,” or as a version of the Internet confined to an organization.
The promise of the Intranet is that it will give us an easy means to communicate within our companies, using many to many communications rather than one to one or one to many, as in our phone or email systems. Properly done, they foster communication…so in a very real sense, a properly implemented Intranet is Social Networking at it’s best. But it is even more than that…it can be document and process management embodied. If done correctly, an Intranet ought to be a first stop for any corporate information. “I need the new coversheet for the TPS reports…I have to get on the Intranet.”
So what is so wrong with our Intranets today? For the most part, the Intranets I see are generally out of date. Very important bits of information for our daily activities, such as the current per diem rate for travel are often last years figure, or worse, the year before. This leads the employee to the very real expectation that he/she can’t rely on any of the data therein contained to be the right data. So they search…and call, and email everyone to make sure they’ve got the right bit…and still often end up with the wrong version of the technical spec and in turn, pass that along to the customer.
Many Intranets fail to act as a Knowledge Center. While we’ve discussed business blogging in detail here ad nauseum, we really haven’t discussed the importance of internal, company-only blogging. Sharing thoughts, ideas, and intelligence with our co-workers is a time saver and can help us to turn good ideas into great ideas. Forums, blogs, anything that gets internal discussion going will help. Similarly, using private Del.icio.us feeds provides an easy means to share the vast amounts of data we daily sift off the Internet.
Why are intranets so bad? Generally, I can lump the failures into a couple of baskets:
- Intranets are lightning rods for cost cutting – basically the people who were propping our Intranet up were laid off in the last round. What does that say to anyone wanting to try to make it work now?
- Lack of institutional will – we built a good intranet a few years ago, but no one ever used it. It can be hard to get people to start using an Intranet properly. Companies need to make them work by both procedural changes, as well as internal marketing efforts.
- Bad Technology – “We’d use it, but the system is too hard for regular users to use.” There are some truly awful solutions in place. Simply put, if the technology is getting in the way, you’ve got the wrong technology…
- Bad Process – “The documentation we need has been tied up in approval since March.” In business, we like to adhere to our business rules, but sometimes, those rules get out of control. Remember, we’re not trying to keep people from working, we’re just trying to ensure their working properly…
Moving forward, things will get better. By the day, people are becoming more used to working with the basics of what a corporate Intranet should be, and they’re learning in some rather unlikely spots. Places like Myspace, LinkedIn and Facebook are teaching them the importance of online networking, and even more important, teaching them *how to network online*.
This area represents one of the truly important untapped opportunities for business. Think about how you can make it work in your company today! (There will be more posts on this issue in the coming days…)
Gerry McGovern – Intranets – Getting Senior Managers Attention
Nathan Wallace – Our Intranet, the Wiki: Case Study of a Wiki changing an Enterprise