Google Adds Site Search and Event Tracking to Analytics

I haven’t seen it yet, but I’m very optimistic about this addition to the Google Analytics suite…

From the Google Analytics Blog:

First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead.

And Event Tracking sounds very cool – they can get around AJAX and Javascript…

We’ll begin a limited beta test of the new Google Analytics Event Tracking capability. These new reports are designed to help you understand how people use and interact with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. In order to provide a way for you to define and track a wide variety of applications and interactions, there will be a new tracking module called ga.js.

I really wish I’d known that two weeks ago when I had to try to find a way to help get around the javascript in homepage I was doing…

On another note, Meredith Smith at the Unofficial Google Analytics Blog has a pointer to a great post by Avinash Kaushik entitled “Kick Butt With Internal Site Search Analytics

Five Steps to Internal Search Analytics Nirvana:

    # 1: Understand Site Search Usage.

    # 2: Where Do Site Visitors Search?

    # 3: Measure Internal Site Search Quality.

    #4: Three Words: Segment, Segment, Segment!

    # 5: Life Is About Results: Measure Outcomes!

Read the full post on his site – you’ll get a lot more out of your analytics.

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