Maki over at DoshDosh.com had an interesting post on Social Media Marketing the other day.  The money quote:

Remember this well: social media marketing is not merely about hitting the frontpage of Digg or any other social news website. It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.

And this is what social media marketing is in a nutshell.

In short, social media is relevance to marketers.  It’s about creating users/customers that are passionate and engaged.  It’s about creating a positive attitude.  All the things we, as marketers, are looking for.