I’ve had the opportunity over the years to work with some real first class web designers. People like Mark Hentschel, Jill Cole and Bill Hall, just to name a few. Unfortunately, there have also been a bunch on the other side who’ve billed themselves as web designers and weren’t…so here’s a list off the warning signs that you’re dealing with a web designer who isn’t a web designer.
- The design arrives as a flat jpg image that looks like it’s covered in Vaseline.
- Colors are specified using the Pantone chart.
- Sizes are specified as Picas.
- Better yet, there’s no sizes, font info, color info or anything. They just keep saying “make it look like the picture.”
- A layered image file in a non-lossy format (and if you don’t know what that means, get another job…)
- The sizes and font faces for every single font you expect. Sizes in a web appropriate format, please.
- The colors specified in hexadecimal or rgb format for every single color and a clear list of where they go.