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Author: Mark Cahill

Epic Post – How to Monitor Social Media for Free

Epic Post – How to Monitor Social Media for Free

Okay, we all know that social networks are out there and that we should be making use of them.  But how do you monitor what’s going on in the vast ecosystem of Twitterverses, MySpaceDoms and FacebookVilles? David Churbuck has been doing just that for Lenovo for the past two years and he’s sharing the lessons learned in this post: “Try to Detect It” which I consider a must read for any web marketing pro or business owner/senior manager. Free: yup….

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California Cancels Salmon Season

California Cancels Salmon Season

Via Jim Forbes…and confirmed via the MercuryNews.com (not that Jim needs confirmation). Sad news indeed, and unfortunately news we’ll be hearing more often. In Massachusetts, from which I write, we’re wringing our hands over the past couple years of poor herring returns. As a striped bass fisherman, I worry about the herring, as they are a primary early season forage species for the stripers. It’s the sportsman’s paradox, that we must often restrict our sport, in order to improve our…

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Friday Music Video – Lynyrd Skynyrd – Workin’ for MCA

Friday Music Video – Lynyrd Skynyrd – Workin’ for MCA

This one’s for Mark…enjoy… Okay, replace the words “MCA” with the words “Geffen” and it’s still pretty much appropriate, even though the record companies have come down more than a couple notches. Listening and watching, I’m reminded how tight they were. These guys obviously loved to play… The bonus track at the end is “I Ain’t the One” Dig Deeper: http://en.wikipedia.org/wiki/Lynyrd_skynyrd

Thoughts after a week of Twitter

Thoughts after a week of Twitter

After slapping Twitter around for the past year, I thought it was about time for me to shut my mouth and actually try it. So after a week, here are my initial impressions. First off, communications through Twitter are by their nature somewhat superfluous. I’ve really only had one discussion that’s actually meant anything. My impression is that it’s basically the Internet equivalent of the CB Radio. That doesn’t mean it’s a bad thing. The means of communication is totally…

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Niche Social Networking is Networking that Works

Niche Social Networking is Networking that Works

I’ve been saying for over a year that there is a limit to the places I want to network with people, and I’m going to go one step further right now: there are a whole lot of people out there I am not interested in networking with. There, I said it. It’s not that I hate people, it’s just that for the most part I have little interest in the generic style networking that’s offered by Facebook, and in my…

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Blog Aggregation

Blog Aggregation

David Churbuck posts this morning on Blog Aggregation. We both did a blog aggregation project over at Reel-Time.com in 2003 which, as he notes, was well ahead of the curve (and probably the need). He’s got some excellent points, but I have a few things to add. The idea of a blog is something that many of us don’t fully understand. It’s basically an online journal that was designed to allow users without server level access to maintain their own…

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Local Search Optimization – Your Path to Success

Local Search Optimization – Your Path to Success

I recently rolled out the http://www.powerupgeneratorservice.com site and in reviewing the initial search results are very interesting. To begin with, some background. Power Up Generator’s previous site was a single page, which hadn’t been optimized at all. They didn’t every turn up #1 when you searched on their own name. My initial survey of the site brought forward a problem for search optimization: they do business across New England. Yet no one searches for “new england” when they look for…

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Media Bias is Us

Media Bias is Us

Read the following statement: The media is utterly biased.  Obviously biased sources like (choose one: Fox News | The New York Times) spout a constant stream of propaganda from (choose one: the dastardly Republicans | the evil Democrats | our Alien Overlords) which is meant to deceive us from the truth. The problem we face today is that the way in which we get our news is fundementally changing.   Instead of getting a cross section of the news that someone…

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Chris Anderson on the Long Tail

Chris Anderson on the Long Tail

Wired Editor Chris Anderson discusses the Long Tail. From the video notes: “Everything is measurable now,” said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The “long tail” of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That’s the time dimension. For the first time in history, archives have a business model. Old stuff is…

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