John Whiteside posted today in response to a bit I wrote (which was a response to a Steve Rubel Post…) using the title “Content is Free but nothing else is” and he hits it right on the head. To refresh, the big problem we face as “content creators” is that content is being separated from our delivery means. RSS, syndication, Google News, etc. is removing the message from the medium and transplanting it in all sorts of new and different…
Chris Brogan had some interesting stats on Friday after having made the front page of Digg and del.icio.us – although his stats had a huge spike, there was zero carry over to the following days. Nothing, nada, zip…it was a one day spike. Now a one day spike is nice, but what it tells us is that Digg and Del.icio.us are just providing disengaged readers. Think of it as the internet equivalent of the drive by…indiscriminate traffic that stops by…
I’ve always loved these guys. The band broke up after the death of Lyricon player Chuck Greenberg in 1995. If you can find their Shadowdance album, grab it. Dig Deeper (but not much in this case…) Wikipedia (not a lot of info, but a good discography)
Jennifer Laycock has a recap on how to get the most out of your seasonal search marketing campaign, in anticipation of the upcoming holiday shopping season. She builds on the tips offered by the Yahoo! Search Marketing Blog. Her advice: If you haven’t given your site a tune-up in the last month or two, it’s probably a good idea to sit down and take a look at the status of your search marketing campaigns and your web pages. Double check…
Jeff Gillis talks about integration of other Google apps that are integrated with Google Analytics, very interesting. Gets into the Feedburner acquisition, and audio ads.
I was hoping to leave this stuff alone for a while and get back to the issues of small business and web design, but these are just too good… KD Paine posted this morning on the PR Measurement Blog on “When PR meets New Media” – apparently she’s been reading Sandra Duhe’s “New Media and PR“. From that, KD has come up with a list of “12 signs that this is the end of the world as we know it.”…
It’s been a year since we started blogging here. Both Jill and I are thrilled at the benefit this blog has had for our business and the great people we’ve got to meet (albeit electronically in most cases) over that time. I thought it might be a good time to do a list of some of our posts from the last year. The “Not Buy” Decision Now What is it You Do??? Jeremiah Owyang – Web Strategy: How to evolve…
Okay, we already ran one of theirs this week, here’s a song that proves that the accordian has a place in punk music…Shipping Up to Boston, performed last St. Patricks Day at the Avalon. The video is jerky in but the sound is better than any of the others I found. For more info on the Dropkick Murphys, see my post on Wednesday… They follow up with Spicy McHaggis – and yes, that’s Scruffy Wallace playing bagpipes…
Scott Karp writes a scathing analysis of why a recent McKinsey report was able to draw the conclusion that: …many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online — because of the “absence of meaningful metrics and adequate capabilities.” Wow…yeah, we’re lacking lots of stuff in the online world, but let’s just say that Metrics isn’t among them… The reality is that the attitudes expressed in the McKinsey report are all a…
One of the fellows I was talking with lasst night (didn’t catch the name, sorry) made a very interesting point about the Internet. We were talking about the cheating fiasco in the NFL which ended up with heavy fines for Patriots coach Bill Belichick and the lost of a first round draft pick, which is the NFL version of the death penalty. His point was simple: if this happened in 1993, it would have been swept under the rug. Due…