Browsed by
Category: Personal

Your Email Signature as a Marketing Message

Your Email Signature as a Marketing Message

If you contact your customers via email extensively like I do, you should really think about how you set up your email signature.  Personally, email is one of my primary means of contact, so it’s the one thing that most of my customers will see during the course of our business.  And looking at what I’m sending, it’s honestly pretty weak. The trick here is that it’s a fine line between including a little marketing message and being preceived as…

Read More Read More

Good Specs Make Good Projects

Good Specs Make Good Projects

Having spent years as a construction project manager prior to starting to work on the internet in 1995, I know the value of a good specification.  It’s the document that defines the expectations, goals and means of achieving a final result which is agreed to and signed off on as the first phase of any project.  In the case of small projects, we’ll often rely on the accepted project estimate as our specification, but for anything more than a simple…

Read More Read More

Smart Thumb Drives Make Any Computer Your Computer

Smart Thumb Drives Make Any Computer Your Computer

Going back to my post last week about virtual personal computers, I was rather surprised to see this in that bastion of Tech Know How, Boston.com – Scandisk and Lexar media are making smart thumb drives that will allow you to use your desktop and applications on any machine running Windows XP (and probably Vista).  No more hauling your laptop on the plane, just plug in your thumb when you get there.  It’s the right way to go, but on…

Read More Read More

More on BuzzLogic

More on BuzzLogic

I made passing reference to the Buzzlogic Tool yesterday, in making my point on the WSJ New-Media World article.  Since then, Buzzlogic itself has gone to create a virtual case study on the buzz capability “blog-vegas” – they’ve turned up in Dan Farber’s blog on ZDNet, in Tom Foremski’s blog on Silicon Valley Watcher, Ethan Kaplan’s BlackRimGlasses.com, and a total of 78 blogs so far since David Churbuck’s post (see the WSJ post yesterday, I don’t want to clutter up his blog with trackbacks) yesterday.  As…

Read More Read More

WSJ on the Importance of Blogging for Small Business

WSJ on the Importance of Blogging for Small Business

The Wall Street Journal today devoted 2 pages to the importance of blogging and the internet for small businesses.  The article, entitled How to Get Attention in a New-Media World (subscription – find a print copy if you can get it) is a great example of what I’ve been telling the Vario community for years:  be the expert and you will be viewed as the expert.    The essence of the article is that the Internet has (not will, not might,…

Read More Read More

Understanding Search Engine Optimization at the Basic Level

Understanding Search Engine Optimization at the Basic Level

Download our Understanding Search Engine Optimization at the Basic Level Whitepaper (This is from a whitepaper written for Vario Creative some time ago, but still pertinent – MNC) In the past couple years the dominance in the search engine market of Google™ and their dependence upon “the Google algorithm” for generating results has created a new area of specialization in web design firms called “Search Engine Optimization.” There are all kinds of businesses now that are making all kinds of…

Read More Read More

Vin Crosbie on the 5 Stages of Grief for the News Industry

Vin Crosbie on the 5 Stages of Grief for the News Industry

Vin Crosbie posted what could only be called a major treatise on the decline of the news industry. I’m honestly still dissecting it.  The main point appears to come down to this being a case of slow suicide, rather than murder by internet. However, an examination of data shows that their online editions are read by fewer people — and less often and less frequently — than the dying print or broadcast editions. Moreover, ten years into these efforts, the…

Read More Read More