Your Email Signature as a Marketing Message
If you contact your customers via email extensively like I do, you should really think about how you set up your email signature. Personally, email is one of my primary means of contact, so it’s the one thing that most of my customers will see during the course of our business. And looking at what I’m sending, it’s honestly pretty weak. The trick here is that it’s a fine line between including a little marketing message and being preceived as…