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Category: Community Building

Lenovo Opens Discover Social Media

Lenovo Opens Discover Social Media

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Just when I thought there was a Social Media Review site for everything, Lenovo’s turned the hose back on Social Media itself and launched Discover Social Media – a site with social media reviews of social media sites. The site has been built under the umbrella of the LenovoSocial.com which offers a range of social offerings, some Lenovo specific such as the Lenovo Blogs and Lenovo Forums, and others such as the lenovoVideoLibrary and lenovoPhotoLibrary which are more general in…

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Kiss a Pig

Kiss a Pig

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  Yes, sometimes it’s in our best interest to do something we don’t really want to do, to literally kiss the pig.  Nothing could better typify this than the great ad debate, that age old fight that occurs in media wherein the editorial staff seeks to maintain their supposed journalistic credibility by running a publication that is utterly advertising free, while the ad staff is running around trying to turn your hallowed publication into The Want Advertiser. When I worked…

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Write to Done: Branding 101: How to Promote Your Blog Like the Big Guys Do

Write to Done: Branding 101: How to Promote Your Blog Like the Big Guys Do

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A great post I had to share from Leo Babauta at Write to Done. One of the reasons I was able to draw so many readers to Zen Habits within the first year was that I treated the promotion of Zen Habits as you would any other product — I branded it. Of course, there are other reasons as well — I really focused on creating as useful content as possible, for example — but branding is what really helped Zen Habits take off…

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New Post on Dad-o-Matic – “Ward Cleaver Did Us Wrong”

New Post on Dad-o-Matic – “Ward Cleaver Did Us Wrong”

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I’ve joined Chris Brogan’s group Dad blog at Dadomatic.com and my first post is up.   Dadomatic itself is an interesting effort, as Chris has brought together a very intersting group of dads to cover a range of topics.  Personally, I’m looking forward to bringing the voice of the regular down to earth dad.  Anyone can tell you that while I may try my hardest, I’m no Super Dad.   This post actually starts off by attacking the myth of…

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Geek.com Relaunched

Geek.com Relaunched

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For the past couple months I’ve been devoting a lot of my time to the re-release of http://www.geek.com – the online technology resource and community for technology enthusiasts and professionals.  We’ve added a lot of social networking tools, and also done a general wordpress/bbpress upgrade which will allow us to easily take the latest releases in the future.   This is important on a couple of levels, first off, this is a site that has over 10 million unique users a month. That…

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The True Gold of Blogging – Link Relevance

The True Gold of Blogging – Link Relevance

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Throughout new media, we keep hearing one term over and over again: relevance.  The ad networks seek to provide relevant ads, we try to provide relevant content, we all seek relevent metrics to judge our success. Merriam-Webster defines relevance as: 1 a: relation to the matter at hand b: practical and especially social applicability : pertinence <giving relevance to college courses>2: the ability (as of an information retrieval system) to retrieve material that satisfies the needs of the user Many of the links we get aren’t really relevant.  This…

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Building Blog Readership – An Evolving World

Building Blog Readership – An Evolving World

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When I started this site in March, after I stopped working with Vario Creative, where I had previously been blogging, I expected that the same traffic building steps that had worked for me before would work here.  After 5 months, I can safely say, that’s not the case. You see, when I started blogging at Vario, the important keys to getting readership were Technorati position and getting trackbacks from other sites.  In today’s world of sploggers and spammers, the trackback…

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Week 4 – Online Community Building Field Test

Week 4 – Online Community Building Field Test

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The march to success continues.  This week: We’ve jumped to 112 registrations from the first day of our trial. We’ve had several users starting to post on their personal blogs. I had a request to create a new forum for the Bicycle Commuter – and got the forum up in a couple minutes. We were helped by the news today that Lance Armstrong will return to next years Tour De France. Again, I’ve been too busy with normal responsibilities both…

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Online Community Building Field Test – Week 3

Online Community Building Field Test – Week 3

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(If you didn’t read the first post in this series, you really ought to start here…) I was really, really caught up with other issues last week, but even with that, the experiment somehow managed to continue rolling along on it’s own, which honestly is a big surprise to me. The cycling.com server was upgraded to use the Akamai Dynamic Site Accellerator system, which has greatly increased page rendering speeds.  It’s not something a user would generally notice, but a…

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Week 1 – Community Building Field Test

Week 1 – Community Building Field Test

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(If you didn’t read the first post in this series, you really ought to start here…) We’re moving right along on Cycling.com – and it’s beginning to look like the site now has a pulse! Things improved dramatically after we got our login issue fixed.  Here are the basics for the week: 40+ users registered Several new photos added Comments starting to come in 2 new regional cycling groups were created by users The first weeks poll had 65 votes…

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