Right on the money…to once again quote from Dr. Zhivago “The personal life is dead in Russia – history has killed it!”
This is the single biggest thing that I see people pushing back against when it comes to Social Media – we resent the relentless injection of uber-egos into the mix. The New Year is here, and with it, we find a new reality; one in which we get down to business and that business will rely on us building our brands, because in the end, that’s what we’re supposed to be selling.
Over the past couple months, I’ve seen the backlash building, but this puts it into perspective. The personal brand is dead in America…the economy killed it.