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Category: Social Media

MediaPost Gets It Wrong – “What Social Media Can Learn From Email Marketing”

MediaPost Gets It Wrong – “What Social Media Can Learn From Email Marketing”

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It’s hard to be taken seriously when you don’t even get the terms straight.  The title of the article and its main premise should of course be “What Social Media MARKETING Can Learn from Email MARKETING.”  Very clearly when Stephanie Miller says “Social media pulls the marketer off the brand pedestal and drags her into the throes of the messy, wild, unpredictable community” she is talking about marketing, not building Social Media.   It’s one thing when a clueless social…

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Boagworld.com: 7 Harsh Truths about Running Online Communities

Boagworld.com: 7 Harsh Truths about Running Online Communities

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Paul Boag’s got another great post this week at Boagworld.com – “7 Harsh Truths about Running Online Communities.”  This is the kind of knowledge you only get by managing online communities, and frankly, every failed community I’ve seen feel prey to one (and more likely, several) of these harsh truths.   Technology doesn’t create a community Show some commitent Learn to lead An antisocial community is your fault You need to swallow your pride Stop trying to control the message…

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Social Media, Social (Media) Marketing and Where the Difference Lies…

Social Media, Social (Media) Marketing and Where the Difference Lies…

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I’ve finally put my finger on what it is that’s been chaffing my britches about the new found popularity of Social Media; that is most people are using the wrong term.  They’re not talking about Social Media, they’re talking about  Social Media Marketing. I’m sure a lot of you are saying the same thing right now: “What the heck gives this bozo the right to define what is and what is not Social Media?” Let me answer that for you….

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Manifesto for Social Media: Stop Talking and Start Doing

Manifesto for Social Media: Stop Talking and Start Doing

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I’ve got a serious love/hate relationship going with Social Media.  I absolutely love building social media communities, but I honestly am tired of the blather I’m hearing on twitter and the blogs about it.  My problem is simple: There is too much hot air from people with little or no practical Social Media experience. There it is, the perverbial turd on the carpet – so deal with it.  I’m sick of people telling me “to join the converstation!”  Hell, I…

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Google Social Toolbar

Google Social Toolbar

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I’m ready to vent here.  Are we, as community builders, becoming so lazy that we don’t want to take the time to build in the social media features we want for our sites, the way we want them?  Do we really need to have Google package them up and provide them for us, the way they want them? Two days ago, Google announced they were releasing the Google Social Toolbar, which is really a misnomer, as it isn’t really a…

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Online Tulip Mania and Social Media

Online Tulip Mania and Social Media

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We’ve reached a points where we now have both a major backlash against social media and at the same time an explosion in usage.  The problem from my point of view is very, very simple.  Too much discussion of what is and what isn’t Social Media, along with far too much hot air from the non-practitioners.   I’ve been saying for a very long time, call it Web 2.0, Social Media or whatever else you want, its just another tool…

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Monetize This…

Monetize This…

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As our economic downturn continues, it’s become very apparent that the buzzword for the year is going to be Monetize.  That means just about anything we’re doing (as web developers, designers, community managers, etc.) is going to be expected to pick up the yoke and plow the fields from the start.  That’s a lot to ask in a field like social media and social networking where the 800 lb. gorilla, Facebook, has just entered it’s 5th year, with 110 million…

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Open Discussion: How to Crowd Source Weekly Fishing Reports

Open Discussion: How to Crowd Source Weekly Fishing Reports

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(Update: In thinking about this, I believe my fundemental problem is that while I’ve crowd sourced content generation, I am now at a point where I need to crowd source some of the content entry, formatting and editing tasks…) I’ve been editing the Fishwire Reports at Reel-Time.com since 1995.  The task has generally been hugely manual, requiring tons of my time, most of which has happened over the years between the hours of 4am and 9am on Friday mornings.  In…

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The Little Things – Executing a Presidential Site Update

The Little Things – Executing a Presidential Site Update

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For those of us that live and work in the world of the web, we know how important launching your new site at the right time is.  Today we saw an execution like no other.  While President Barack Obama was sworn in, a site update for Whitehouse.gov was launched, and it’s a good one. My initial assessment is this: the change was well timed, prefectly executed, and seems to offer all the basics we could want, from a very strong…

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Social Media and Minorities

Social Media and Minorities

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Something has been been bothering me for a while about Social Media and the new marketing attention it gets.  It’s seemed to me that we’ve given a very small group of our customers/readers and even the internet at large unprecedented importance.  You’ve got people marketing types from the highest circles of management reaching out to try to solve support problems for customers.   I think the thing that has been bothering me is that this creates a two tiered experience….

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