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Category: Social Media

5 Lessons from a Social Media Campaign Gone Horribly Wrong

5 Lessons from a Social Media Campaign Gone Horribly Wrong

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Jim Louderback of Revision3.com has a great article up at JackMyers.com entitled “Murphy-Goode Wines Social Media Campaign Goes Horribly Wrong” about the companies recent trip to the Internet woodshed over their handling of I-celeb Martin Sargent during a recent online spokesperson ballot. While the specifics are generally quite funny…Jim gives us an excellent list of 5 takeaways that any of us who might consider a Social Media campaign ought to commit to heart: Respect the Wisdom of the Crowds: If…

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Social Networking for Tween Girls

Social Networking for Tween Girls

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It was utterly inevitable…via CruchGear and Matt Brodeur: So this seems like a good enough idea. It’s called MySecretCircle and it’s basically it’s a closed social network for girls. You and your buds buy a USB key that acts as your login. It autoruns under Windows and OS X and brings up a photo and journal sharing system that only allows certain people access to your daughter’s personal info. In theory and in practice this is great. It ensures your tween…

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Social Media Community Building 101 – The Right Domain Name

Social Media Community Building 101 – The Right Domain Name

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<This is part 3 in my series on Social Media Community Building.  You will find all of my pieces on this subject by checking out this tag: Social Media 101. Disclosure: this post is about selecting and buying domain names.  I work for a company that owns the largest aftermarket domain name listing service in the world, Namemedia, although that is not what I do for them. > One of the key points you need to consider when you are…

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Does Twitter Dilute Media Brands?

Does Twitter Dilute Media Brands?

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For the past couple weeks I’ve been tweeting for the Reel-Time.com site under the Twitter handle “Reel_Time” and I’ve found some very interesting trends.  Most disturbing is that Twitter doesn’t really appear to be an extension of the conversations that start on my site, it appears to be something wholly different.  Similar conversations in a place where I don’t get any ad revenue. As of yet, I’m not seeing this as increasing the value of the Reel-time.com brand.  Of course,…

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The Rules for Twitter

The Rules for Twitter

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Rules to be obeyed: Twitter Rule #1 No Hawaiian Shirt avatars until after Memorial Day. Twitter Rule #2 – Only religion, social media marketing, politics or other mundane topics allowed. Twitter Rule #3 – Mandatory lunch tweets – eating a cheese sandwich? We MUST be told. Twitter Rule #4 – When in doubt, Retweet. The truth is overrated… Twitter Rule #5 – Retweet your own blog posts at least every hour. Someone somewhere might have missed it. Twitter Rule #6 – NO…

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Reel-Time.com Updated

Reel-Time.com Updated

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Over the past couple months, I’ve been working nights and weekends to get Reel-time.com updated and running on WordPress.  The project, while far from complete, reached critical mass this week and I was able to go live Tuesday night. This site has been around since 1995, and frankly, if you knew where to look, it was showing it’s age.  The homepage was left justified, which is something designers haven’t been doing since around 2001. There were a lot of challenges. …

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Social Media Community Building 101 – The Team

Social Media Community Building 101 – The Team

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So you’ve got the basics set, having a general plan ready to go (you did read the first article in this series, right?).  Now it’s time to nail down another important aspect of your little project: the community team.  Again, we’re going to have some choices to make, and each one comes with it’s own set of baggage. Partner – give up equity in your project and pay the team member with an ownership stake.  This helps to properly motivate…

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Social Media Community Building 101 – The Starting Points

Social Media Community Building 101 – The Starting Points

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(This is part 2 of an on going series of posts on Social Media.  If you didn’t see my first post, in which I define Social Media is, I emplore you to start there  now.  All the posts in this series will be tagged “Social Media 101” so you can find them easily.) Starting a new community is a fairly daunting task. In this post, I’ll point you to some initial steps that will help you along your way towards…

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Major Site Update – Splitcoaststampers.com

Major Site Update – Splitcoaststampers.com

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Yesterday we updated the Splitcoaststampers.com site, the absolute best site on the net for Rubber Stamping and Card Making,  with to the latest version of vBulletin, added a left column and did a whole bunch of system integration throughout the site. The project took approximately 4 months to complete, with tremendous work by Scott Bigelow, a great backend engineer and hardware guy, and Daven Nolta, the site manager, who kept us on track and on target for the community needs….

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