Does Twitter Dilute Media Brands?

Does Twitter Dilute Media Brands?

For the past couple weeks I’ve been tweeting for the site under the Twitter handle “Reel_Time” and I’ve found some very interesting trends.  Most disturbing is that Twitter doesn’t really appear to be an extension of the conversations that start on my site, it appears to be something wholly different.  Similar conversations in a place where I don’t get any ad revenue.

As of yet, I’m not seeing this as increasing the value of the brand.  Of course, while twitter may be hitting the mainstream, I suspect we’re still on the bleeding edge of Twitter in the saltwater fly fishing niche.  It just seems that where my readers used to find me, I am now trying to find them.  A horribly upside down delivery model it is when you’re starting out!

The Bad, or Not So Good:

  • Spammers – they apparently target new accounts – a good number of my initial followers apparently thought I wanted to pay for the “secrets of making millions via twitter”.  For the record, I don’t think there is anyone out there making THOUSANDS yet.
  • Mostly Shops, Guides and Website Owners – in a lot of ways its me and my competitors talking.  Honestly, that makes me want to share…less.
  • Haphazard Marketing – I’ve seen several shops or guides who don’t have a website or haven’t updated that website in over a year.  Yet they have time to tweet on a regular basis.  Tweeting is nice, but take care of your marketing 101 basics first.

The Good:

  • Fishing Reports – while my forum users macerate on the implications of posting fishing reports via Twitter, its already happening and there are enough respected industry names doing it that I can say with certainty, fishing reports via twitter are here to stay.
  • Immediacy – I’m a big fan of  “right the heck now.”  I hate to wait.  Twitter means I won’t have to wait.
  • New Enough That We Can Make This What We Want – I suspect the real gold here is in the hashtagging of reports.  If we develop a way of tagging that makes regional sense (most New Englander’s don’t need reports from Maryland) then we’ll all win.  I generally hate protocols, but this may just be what we need.  Something like #SWF-BOS for Boston area reports…then fight to keep it from becoming another Usenet.

The trial continues…

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