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Does Twitter Dilute Media Brands?

Does Twitter Dilute Media Brands?

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For the past couple weeks I’ve been tweeting for the Reel-Time.com site under the Twitter handle “Reel_Time” and I’ve found some very interesting trends.  Most disturbing is that Twitter doesn’t really appear to be an extension of the conversations that start on my site, it appears to be something wholly different.  Similar conversations in a place where I don’t get any ad revenue. As of yet, I’m not seeing this as increasing the value of the Reel-time.com brand.  Of course,…

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New Journalism in Action – Using Twitter as a Photoblog with the Iphone

New Journalism in Action – Using Twitter as a Photoblog with the Iphone

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The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages.  I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment.  The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable…

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Twitter’s Achilles Heel

Twitter’s Achilles Heel

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Okay, maybe this isn’t the only flaw of Twitter, but it’s a good one, and I suspect, eminently fixable.  The problem is that we’re forced to drink from the fire hose when we look at our main tweet stream.  If you follow someone, you get everything they tweet, the good, the bad, the ugly. As I posted the other day, I’m utterly sick of the ceaseless tweeting about politics, much of which would make Josef Goebbels blush.  Last night I’m…

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Shel Israel on Social Media Scalability

Shel Israel on Social Media Scalability

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I missed this one last week and it’s the kind of post that I think most Social Media wonks will gloss over – “Social Media Scalability, the New ROI Question” from Shel Israel at Global Neighborhood. Scalability is an issue for anyone who introduces something new online and wants to grow. It was true for the pioneers who predate social media like ICQ [LINK], for the Stanford start up team for a search engine called Google. It was true for…

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The Big Blogging Secret – Linkbaiting

The Big Blogging Secret – Linkbaiting

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I was listening to This Week in Tech with Leo Laporte yesterday (Twit 171 – The Lemondrop Kid) which featured appearances by Jason Calicanis, Andrew Horowitz, and Geoff Smith.  At some point Laporte asked Calacanis about his decision to stop blogging (he hasn’t really stopped, but he has drastically cut back) and Jason said he’d realized that being at the top of the blog food chain, the return on value wasn’t there for him.  (I am paraphrasing here, and not directly quoting him.)…

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Great LA Times Piece on Revision3

Great LA Times Piece on Revision3

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I’ve said it before – they’re changing the way broadcast media is done…check out the LA Times piece on  Revision3. nd so far, people are. Revision3 was started in 2005 by Kevin Rose and Jay Adelson, the guys behind Digg.com, the popular site where users vote on the best news stories of the day. Rose co-hosts the show “Diggnation,” a weekly rundown of the site’s top stories, which Revision3 beams out to about 200,000 viewers per 40-minute episode. He has…

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Twitter, FriendFeed and Overexposure of the Personal Brand

Twitter, FriendFeed and Overexposure of the Personal Brand

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I’ve said it before, but this post especially requires that I state it clearly again: I am a New England Yankee. That means that I possibly have a heightened sense of propriety and generally would consider a lot of things marketing-wise as crossing the line that some of you might not have a problem with. I’m noticing lately that a lot of marketing types are spending a lot of time on micro-blogging tools such as Twitter, FriendFeed (the new darling),…

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The Shine is off Social Networking

The Shine is off Social Networking

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Say it ain’t so, Joe! Over the past few weeks, it’s begun to look like Social Networking, the current darling of the conference and consultant set, might have jumped the shark.  I personally would peg the exact point where it went careening off track as the day that Waste Management (the guys that probably run your local honey truck) opened their own social networking site. But it goes far beyond that.  Earlier this week Om Malik wrote a very interesting…

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Revisiting the Implied Responsibility of Comms Providers

Revisiting the Implied Responsibility of Comms Providers

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Regarding my post yesterday about the Implied Responsibility of Comms Providers, two things happened over night that bear mentioning. Twitter again was down for a couple hours starting at 4pm EDT, or so. Users were a lot less charitable in their comments. I really think they’re at stage 2 in the matrix I provided, but I’ve seen the first signs that they’re moving from step 2 to step 3, which is a very bad thing for Twitter. Jeremiah Owyang tweeted…

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The Implied Responsibility of Communications Providers

The Implied Responsibility of Communications Providers

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Okay, I promise to go Twitter free next week, but for now, an interesting observation… Yesterday, Twitter went down for about 3 hours. The general experience provoked a few thoughts. Firstly, I thought of the Twitter addicted, jonesing at their keyboards, hitting refresh endlessly in a forlorn hope the service will return. But then I thought more on the idea of what happens when your communication means becomes a part of peoples lives.  I’ve been here before, since the Reel-Time.com…

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