Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities. I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…
Having used Twitter for a few weeks now I’ve come to the realization that it’s a viable communications means. It’s just that I’d never realized the appropriate messages to fit in that medium, which are short comments or conversations. I think of it as yelling over the cubicle wall at the folks around me. It’s good for a short blast, but any substantial conversation needs to move to a more appropriate communication means, be that a blog, an email, IM,…
I’ve been saying for over a year that there is a limit to the places I want to network with people, and I’m going to go one step further right now: there are a whole lot of people out there I am not interested in networking with. There, I said it. It’s not that I hate people, it’s just that for the most part I have little interest in the generic style networking that’s offered by Facebook, and in my…
I’ve had a couple sites go live this week – first, some niche websites with NameMedia, Hotcars.com and Dreamwheels.com as well as Cats.com (I didn’t work as much on that one, it was in the hands of the talented Matt Busby and David Rodal). These come on the tails of the launches on March 1 of Biking.com, Cycling.com, Boating.com, Yachting.com and Mommy.com. I was lucky enough to work with Eugene Bernstein, Tom Willmot, Joe Hoyle, Peter Kuhn and Neema Dhakal…