Open Discussion: How to Crowd Source Weekly Fishing Reports

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(Update: In thinking about this, I believe my fundemental problem is that while I’ve crowd sourced content generation, I am now at a point where I need to crowd source some of the content entry, formatting and editing tasks…)

I’ve been editing the Fishwire Reports at Reel-Time.com since 1995.  The task has generally been hugely manual, requiring tons of my time, most of which has happened over the years between the hours of 4am and 9am on Friday mornings.  In short, a really bad system.

The Scenario:

We cover 6 distinct regions throughout the northeast.  Each area is the responsibility of a different writer, although last year I wrote the reports for two regions.  The reports each contain around 6 subregions, such as “Boston Harbor” or “The Cape Cod Canal.”

Generally on Tuesdays I send an email out to my sponsors (generally area fishing guides) and regular contributors.  Then over the next two days the reports and images come back in via email.  If the weather is good, I probably have close to enough for a report.  If not, I go into our forum and look for posts that contain info from the general area.

I do a ton of cut and paste, much of which requires me to use notepad as an intermediary, since half the email comes in with nasty word or other formatting embeded.  Also, I get many of the images at full res, as many of the guides don’t have or don’t know how to use Photoshop.  Hence photo editing is a huge component of the task.  The images are generally optimized, have a caption added, and get a photo credit.

Then I put together the best of the images to use as the story leads for the homepage.

The current system, if it could be called that, is custom coded php that dates back to the dark ages.  I plan to move most of the non-forum components of the site to a highly customized version of WordPress that we use for many  of our sites.   If needed, I have the capability to make WordPress stand on its head and dance.  I do a LOT of WordPress development.

The Question:

My big problem is that I only see moderate improvement in the process no matter what I do.  Essentially, we’re managing a crowd sourced report here.  Many contributors, a writer, a photo editor,  and an editor.   How are other people doing stuff like this without having to use so many different skills?

The readers and sponsors really like the personal touch the writer gives the report.  I wouldn’t want to go to just a directory of reports, that’s been tried and failed repeatedly.  In fact, our presentation is one of the big differentiators.

Can you see a better way?  Do you have examples of how others are doing this in new and better ways?   Or should I just look at getting a couple interns to make it work manually?

As always, I look forward to the shining light of your collective wisdom…

(Oh, I’ve had a suggestion: why don’t you just do a blog – the short version to the answer is that I did that in 2004 as a test and found that only a very small subset of sponsors would post, so I ended up cutting and pasting again.  Plus, the subset that did post was way over represented on our site.)

4 thoughts on “Open Discussion: How to Crowd Source Weekly Fishing Reports”

  1. Hi Mark – I need to think about this a little bit more but have you tried providing the contributors with a very detailed guide/tutorial on how to prepare the text and images for publication? I know not everyone will follow it but maybe a lot of them will.

    1. I’m beginning to think that might be the answer. The problem is that any minor roadblock to filing a report, and the skip the task, then go to our forum. I had though about simply using the forum, tagging the reports I want, and possibly doing a db extract, but doing that with vBulletin gets extremely codey, if you know what I mean.

      If I use wordpress, and put all their reports into a “awaiting approval” status, then built a custom “merge posts” feature that might work. I haven’t tried the wp email into the system feature, but that might solve some of the issues.

      Another thought was to pitch it entirely and go to a Podcast or Vidcast, and just talk my way through the submissions and the pics. But that’d be too much of a leap I suspect.

      1. #2 sounds like the best solution to me. I don’t know anything about a custom merge posts but it sounds like a good idea.

        I’ve never used the mail to wp feature either. That could work but I’ve heard it’s kind of moody.

        I think #3 would be too much of a change.

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