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Category: Publishing Technology

Important Martech Tool – Node-RED – Flow-based programming for the Internet of Things

Important Martech Tool – Node-RED – Flow-based programming for the Internet of Things

My article is on VirtualAdClub.com – This is interesting, Node-RED looks easy to use and should give us the ability to do a whole lot of interesting data amalgams that can provide next generation results for our clients. What’s it got to do with MarTech? It provides us an easy, fast way to do data mashups and more.  This will be an important tool in your arsenal. Read the article at https://virtualadclub.com/node-red/

WordPress 3.6 Coming – But I Really Want Workflow

WordPress 3.6 Coming – But I Really Want Workflow

We’ve got another fairly interesting release from WordPress on the way – 3.6.  From Mark Jaquith’s post on features: Post Formats:  Post Formats now have their own UI, and theme authors have access to templating functions to access the structured data. Twenty Thirteen: We’re shipping this year’s default theme in our first release of the year. Twenty Thirteen is an opinionated, color-rich, blog-centric theme that makes full use of the new Post Formats support. Audio/Video: You can embed audio and video files into…

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The Blog is Dead, Long Live the Blog!

The Blog is Dead, Long Live the Blog!

Over the weekend, The New York Times proclaimed that blogging is dead.  I guess with their vast experience working with dead and dying media, they’d probably be able to recognize a fellow dinosaur headed for an early grave… All kidding aside, they’ve hit on something.  The days when everyone and their brother gets into blogging are probably over.  A year or two ago many “blogging gurus” would tell us that “we’re all media now”.  The truth of the thing is…

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Twitter Just Became Relevant

Twitter Just Became Relevant

I’ve got a long and storied history with Twitter.  At first, hated it.  Then loved it…and recently have been somewhat ambivalent. Personally I think the short form blog, which is what Twitter is, appeals to some of the very things that are wrong with modern society.  It’s designed for the ADHD generation, feeds the growing cults of personality, and in general, is a prime expediter of the dumbing down process.  The whole thing was designed to be scanned, not read,…

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Updated to WordPress 3.0

Updated to WordPress 3.0

Nothing major, just did a quick backup then hit the upgrade button.  While things may have changed significantly in the backend code, there really isn’t much to show you here. WordPress MU (the multiblog variant of WordPress that is used on WordPress.com) is now built into the maintstream code.  Thus endeth the tyranny of MU, a code branch I personally despised. Custom menus make it really easy to create a special nav menu.  I’ve already used this, and it’s a…

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On the Fly Website Translation in Google Chrome

On the Fly Website Translation in Google Chrome

I stumbled on this neat trick the other day while having a look for information on a Russian website.  If you are browsing using the Google Chrome Browser and open Google Translate in one tab, when you surf to any foreign language sites, it will offer to translate the site for you.  You click yes, and bang, you’ve got that site in English. The actual translation is as good as the library they have, hence Spanish is pretty good, while…

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Designing for the iPad?

Designing for the iPad?

I was listening to a netcast this morning (This Week in Media) and the host Alec Lindsey put forward the suggestion that many content related businesses were planning on developing specific content for the iPad.  I had a couple thoughts… Why would you funnel development dollars into creating something for a single platform, when that platform has not yet been released. How could you develop effectively for a platform, when that platform has not yet been released. The suggestion was…

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Demand Media and the New Economy of the Journalist

Demand Media and the New Economy of the Journalist

Demand Media has been a constant topic of conversation among online journalists of late.  It all began with this article in Wired entitled “The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model“. Plenty of other companies — About.com, Mahalo, Answers.com — have tried to corner the market in arcane online advice. But none has gone about it as aggressively, scientifically, and single-mindedly as Demand. Pieces are not dreamed up by trained editors nor commissioned…

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Death of Newspapers – RIP Editor and Publisher

Death of Newspapers – RIP Editor and Publisher

When I worked in the Atex marketing department, we lived and died by what we could get published in Editor and Publisher.  The once vaunted trade journal was the place you wanted to get mentioned, the measure of your having “made it” in the print world.  Those days are now gone – from E&P themselves: Editor & Publisher, the bible of the newspaper industry and a journalism institution that traces its origins back to 1884, is ceasing publication. An announcement,…

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WordPress 2.8.6 Released and a 2.9 Preview

WordPress 2.8.6 Released and a 2.9 Preview

I got the notice last night that WordPress 2.8.6 was released to fix a pair of security holes.  So I hopped right into the admin console from my Iphone and in 2 minutes, it was updated.  If you have a WordPress installation, I urge you to update right away as well. This will almost certainly be the last release prior to the much anticipated release of 2.9 which is our next major (feature related) release.  Aaron Brazell had a great…

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