Maureen Rogers’ has a great post over at OpinionatedMarketers.com about Roto-Rooter’s new marketing campaign based off the “Pimp My Ride” reality theme.
the Pimped Out John contest has it’s grand prize, a fitted out toilet that electronic junkies in particular will flip their lid for.
Among the fixtures:
- DVD player
- Laptop computer (“with fully articulated robot arm”)
- iPod (with stereo docking station equipped with toilet paper dispenser)
- Tivo recorder
- Bike pedal exerciser
For toilet traditionalists, there’s a magazine rack (plus subscriptions to Sports Illustrated, ESPN, and GQ – the latter of which seems like quite a peculiar choice).
Apparently it also comes with an emergency button that calls Roto-Rooter. But therein is the rub…
You see, I am utterly sick of low flow toilets that don’t work. I don’t want my ipod to play me nice tunes while I plunge the crapper after every single use. I want the #$%ed thing to work, first time and every time.
The low flow toilet was designed to save water, and it’s frankly an abject failure. Some work, most don’t. They’re supposed to use something like 50% of the water of one of the old style, but the problem is they often take 4 flushes to do their job. Hence they’ve used 50% *more* water. A @$%@ing design nightmare.
For the record, none of that is Roto-Rooter’s problem. And yes, I have already plunged the darned thing this am, before reading or writing about this little campaign.
You can join the Roto-Rooter sweepstakes here. Although when I tried, the form failed and I got a 500 error when I submit my entry…