My next article is up at ExpertBusinessSource.com – this one’s a quick study on how localizing search optimization can bring people in the door at a Retail Shop, featuring OverTheTopChocolate.com.

When I mention the importance of “search engine optimization” to retail shop owners looking to spruce up their websites, the response is almost always, “I don’t need SEO – I’m only interested in local customers.” This attitude is not surprising, but it’s dead wrong.A localized search strategy can help business owners tap into a new source of walk-in traffic for their retail stores.