Seth Godin Ranks Apologies

Apologies, ranked 

A great bit that everyone should read, especially if they’re in customer support.

There are many incorrect ways to formulate an apology, but only a few correct ones.

On a scale of 1 to 10, where 10 is best:

  • “You can always take your business elsewhere.” (1): Thank you, I will, and so will all of my friends.

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