Some sites are starting to see test ads showing up with such dramatic new features as italics and images in the text ads. While I may seem snarky, it’s the next step for the feature which we’ve almost universally learned to ignore.  Really, when was the last time you clicked a Google Adsense Ad…really?

Read about the up coming changes here.  And for the record, Google could probably learn a thing or two from the newspaper classifeds – where you pay for every litte bit…”want bold, that’s an extra…”