Some sites are starting to see test ads showing up with such dramatic new features as italics and images in the text ads. While I may seem snarky, it’s the next step for the feature which we’ve almost universally learned to ignore. Really, when was the last time you clicked a Google Adsense Ad…really?
Read about the up coming changes here. And for the record, Google could probably learn a thing or two from the newspaper classifeds – where you pay for every litte bit…”want bold, that’s an extra…”