Another great post from John Whiteside…”Things that Amaze Me” – a quick list of all too common mistakes on the web. 

I often go to the web site of a retail store, and the store locator is hard to find.

I often go to restaurant web sites and can’t find the hours of operation anywhere on the site.

I do Google searches for restaurants, and can’t find the restaurant’s web site because all the top search results are dining guides, magazines, etc.

The list is astounding.  I’ve seen a couple of good ones lately as well.

• Museum website with all the text done in images, so that Google couldn’t read it.  They don’t come up in a Google search looking for their town and the word museum.
• A school website using frames, with javascript navigation.  None of the pages pop up in Google.
• No contact us form, no email address, no phone number anywhere on the site.  In this case, a professionally designed site, but it is utterly worthless if there is no way for me to contact you, short of sending a letter or driving to your shop.  Hint: I will be going to your competitor.

I urge those of you who haven’t done it to take a few minutes and do a critique of your website, as I discuss in this article on ExpertBusinessSource.com.