Things that Amaze Me – Opinionated Marketers
Another great post from John Whiteside…”Things that Amaze Me” – a quick list of all too common mistakes on the web.
I often go to the web site of a retail store, and the store locator is hard to find. I often go to restaurant web sites and can’t find the hours of operation anywhere on the site. I do Google searches for restaurants, and can’t find the restaurant’s web site because all the top search results are dining guides, magazines, etc.
The list is astounding. I’ve seen a couple of good ones lately as well.
- Museum website with all the text done in images, so that Google couldn’t read it. They don’t come up in a Google search looking for their town and the word museum.
- No contact us form, no email address, no phone number anywhere on the site. In this case, a professionally designed site, but it is utterly worthless if there is no way for me to contact you, short of sending a letter or driving to your shop. Hint: I will be going to your competitor.
I urge those of you who haven’t done it to take a few minutes and do a critique of your website, as I discuss in this article on ExpertBusinessSource.com.
One thought on “Things that Amaze Me – Opinionated Marketers”
On the ‘Net, this translates to one simple fact. That retailer, museum or restaurant, in most cases, just lost my business because I can find something else online.