Mary Schmidt put forward the question the other day “Do You Need a Brochure?” It certainly got me thinking.
At Vario, we personally use business cards which are glossy on both sides and on the back carry a list of our basic services. Jill Cole designed them, and I’ll admit that I originally thought they were problematic, as I couldn’t write notes on them. Recently I’ve had a lot of customers comment that they wanted to do cards just like ours though. Particularly, Roger Wykes noted that his current cards don’t do his business justice.
His problem is that R&R Rubbish and Remodelling doesn’t describe all the types of work he does. It certainly doesn’t mention that he has a seamless gutter machine, or that they do property maintenance for both commercial and residential properties, or that they’ve also got a crew on landscaping and mowing. In fact, he’s only recently added the “Remodelling” to the name, hence it doesn’t (yet) appear on his site.
Alton Brown of Food Network often says that the only single task tool he’ll have in his kitchen is the fire extinquisher (but hey, don’t they make good doorstops as well?). I propose that in marketing we should aim towards multi-tasking. Business cards should contain elements of brochures, and everything ought to serve more than one purpose.
How about it? Can you get more out of your business cards? Take one out, and have a good look. Is it an adequate representation of your business, perhaps the perverbial foot in the door that we so desperately seek?
DotZen – The Business Card as Brochure (via Google Book Search…)
Marketing With Microsoft Partners – Does Your Business Card Make an Impact?
The Tall Poppy – Do You Have a Boring Business Card?
Creativebits – Cool Business Card Designs
Legal Andrew – Distinguish Your Business Card – Ideas for Businesses and Law Firms