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Author: Mark Cahill

Quick Results

Quick Results

Last week I posted about two sites that had launched, PowerUpRental.com and Laserdocs.com – both of which had major SEO components. Now, a week after they went live, I can share some results with you. Both were essentially going from no position at all. Virtually no Google presence.  Frankly, I’m even shocked at how quick they were reindexed… Sometime in the past week they both were updated. Check this out: Dewatering equipment rental “new england” #1 & 2 Pettibone rental…

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It’s the Little Things…

It’s the Little Things…

When you’ve had a site up for a decade or so, you often end up with a lot of legacy stuff, reminders of the sometimes boneheaded decisions you made long ago.  Generally, we plan to go back and fix them, but as often as not, we focus on the mission critical and forget about the housekeeping.  Until it comes back to bite us. Yesterday was a day of DNS fun.  It started with a couple of frantic IM’s from a…

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Google Adds Site Search and Event Tracking to Analytics

Google Adds Site Search and Event Tracking to Analytics

I haven’t seen it yet, but I’m very optimistic about this addition to the Google Analytics suite… From the Google Analytics Blog: First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead. And Event Tracking sounds very cool – they can get around AJAX and Javascript… We’ll begin…

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What If Google Had to Design For Google

What If Google Had to Design For Google

This is hilarious…a quick presentation showing the things Google would need to do to their site to redesign…if they wanted to be well positioned in Google. View it here… As the post that pointed me to this on Slashdot notes, it’s basically a redo of the famous “Microsoft designs the Ipod Package” video…check it out if you haven’t seen it…and think about how you’re brand identity guidelines work for you…

Internal Digital Spend, Plus Influencing the Influencers

Internal Digital Spend, Plus Influencing the Influencers

David Churbuck’s got a good piece up today commenting on an article that appearred in the Sunday Times (NY, not London…) noting that many key advertisers are moving good portions of their budgets out of regular media (newspapers, magazines, tv) and the web towards internally developed products: Here’s the payoff from the piece. The shift is not from traditional to digital, it’s from public media to “internal” media. In essence, marketers, particularly consumer packaged goods, are plowing their dollars into…

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The Good Enough Website

The Good Enough Website

Okay, one of the problems with blogs is the chronological presentation – sometimes you end up reading things in the wrong order. Like I just did. And as you are about to do…you see I just read the post on Seth Godin’s site that preceeded the one I commented on in my last post. And that one also needs to a comment from me, here. Is your head spinning yet? I guess it should be… “How to create a good…

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How to Create a Great Website

How to Create a Great Website

Seth Godin’s got another gem up on his site: “How to Create a Great Website”  in which he puts forward among his 10 excellent points: 1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker. My experience is that working with committees is the one way to ensure a tediously long process with mediocre results.  Most of the committees I’ve worked with have had at least…

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Friday Music Video: Bela Fleck and the Flecktones

Friday Music Video: Bela Fleck and the Flecktones

“Sinister Minister” – production video featuring Bela Fleck on banjo, Victor Wooten on bass.  Bela is touring with Chick Corea throughout Europe until the end of the year.  I think he plays Latvia next week… Dig Deeper: Wikipedia Listing Band site Bela Fleck’s Site Archive.org Live Concert Steaming/Downloadable Mp3s 

Go Lives This Week

Go Lives This Week

Yesterday we had the initial go live for POWER Up Equipment Rental. We’re still waiting on some information for their Used Equipment pages, but I thought it’d be worthwhile talking a little about the project. Their original site was a single page site done several years ago by Bill Hall, a good friend and excellent designer. They’d outgrown what they had and really needed to be better optimized in what has become a very competitive web space. Additionally, they’d grown…

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