I spent a lot of time yesterday reading up on the Google/Zenter deal and read a lot of prognostications, most of which barely scratch the surface. Once again, the best post by far is Jim Forbes – read his post entitled “Full PowerPoint Capabilites Come to Google Web-Based Apps– But Don’t Count Microsoft Out, Just Yet” A quick sample: What Zenter lacks in recognition among business and other categories of users, it makes up in a feature set that was designed…
Having setup over 30 WordPress Blogs in the past couple years, I thought I pretty much knew it all. Then a couple months ago I found one of those “undocumented features.” Basically, if you write a post, then change the Post Time Stamp to a date or time in the future, that post won’t appear until that time. You’ve just scheduled your post to appear. I’ve used this to stockpile a few posts in advance so they appear throughout the…
Congratulations to PhilipCiampa.com who went live Tuesday with their new site. We’re very please with the way the site came out, and there’s a few features that I thought were worth pointing out here. First off, the site uses flash, but only on the homepage. No splash screens – after all why would we want to ask a customer to “click to enter our site” when they have already clicked to enter our site? One of the things many of you…
The post yesterday on Marketing Metrics brought up and issue I’ve been meaning to write about for a month or so. That’s the issue of enterprise software for the small business. In a corporation, you’ve generally got software standards for computers, which generally state that a new computer will be loaded with something like: Anti-virus software, such as Norton or Symantec, set up to auto update and run every day. Email application – either Outlook or Lotus Notes, to handle…
An article that’s a must read for all marketers: Rob O’Regan in MarketingNPV Journal on “Marketing Dashboards in Practice “. There’s no longer much of an argument over the need to measure marketing performance. Face it, the left-brainers have won at least the battle, if not the war. But just how are CMOs faring with their new measurement-driven agendas? The short answer is: So far, so good… He notes that the drive now is to providing pinpoint metrics to the right people…
David Churbuck has an excellent piece of insight into the slowdown we’ve seen in ecommerce as reported last week by the New York Times. The crux of his point (but go to his site and read the whole post, it’s worth it): Tedious. Memorize that word. Tedious is apt and accurate when it comes to describing the typical shopping experience. How many people dread the same form field fill-out (save those who use the Google auto-complete function), who enter into…
Here’s the Whiteboard Friday Video of April 19,2007 from SEOmoz with Rand Fishkin. This really ties together the notion that good content gets good links, as well as explaining the matrix of SEO linking that most SEO firms will go through to get better rankings for you. Basically, the strategy is to get some good content that will go viral, driving traffic back to you. Perhaps content still is king. As you listen, think about your blog as well, and…
This Sunday Charles Pierce will have an article in the Boston Globe Magazine breaking down how social networking and the Internet are changing the Presidential Campaign. Pierce was interviewed this morning on the Hank Stoltz Experience at WCRN Worcester, 830 on you am dial. The discussion was lively, captivating and I can’t wait to read the article. So why am I writing about this? Pierce in his discussion eloquently explained why the presidential candidates “brand” is no longer their own,…
Via a pointer from Mary Schmidt (that’s a hat trick on the links for her this week, but good links is good links…;-) Jeremiah Owyang, Director of Corporate Media Strategy at PodTech.net, has a great post on his Web Strategy by Jeremiah blog entitled “Web Strategy: How to evolve your irrelevant corporate website .” Since I’ve carried the moniker “Corporate Webmaster” for about a decade, I’d say I’m almost obliged to comment. First, a quick summary, although I encourage you…