The Brand You is Dead. Long Live The Brand You Build. « eyecube. Right on the money…to once again quote from Dr. Zhivago “The personal life is dead in Russia – history has killed it!” This is the single biggest thing that I see people pushing back against when it comes to Social Media – we resent the relentless injection of uber-egos into the mix. The New Year is here, and with it, we find a new reality; one in…
Following Ari Herzog’s example, here are my top 10 posts of 2008. It’s a hard choice to make, but the votes are all in and I’ve got the envelope from our friends at Price Waterhouse containing the winners: Why Most Online Communities Fail… A peice that really sums up the problems we face building online communities, and the common problems that cause them to fail. The Newspaper Decline – The Side We Don’t See – A great analysis of the problems facing…
(The names have been changed to protect the innocent.) Over the past couple months an enterprise software vendor has been running a series of blind focus groups designed to ascertain what the market view of their products really is. They’ve gone the full monty on it, with one way glass mirrors, professional moderators, and have worked with a truly representative cross section of consumers, not just their own customers. Prior to the focus group, this company considered themselves top in…
Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities. I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…
The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages. I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment. The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable…
I’ll be live tweeting today from the various events of the Sutton Chain of Lights celebration, in Sutton, Massachusetts. You can find my tweets at http://www.twitter.com/mncahill or by searching in Twitter for the #suttoncol hash tag. My tweets throughout the day will include pictures of the event via my Iphone, and later today I’ll up load a photo gallery of the pictures. If your out and about in Sutton, I encourage you to tweet using the same hashtag and…
The Dour Marketer | Churbuck.com. David nails it. Marketing is changing fast, and it’s all about the ROI. With those markets off 40% from their highs in the fall of 2007, marketers are also feeling very dour right now, and despite feeble exhortations that now is the time to double down and crush the competition, all signs are in place for a major flattening and decline in global marketing programs from advertising to PR. It is an article of faith…
How to Market in a Crisis « Magnosticism. Rob O’Regan discusses how you market when things have gone bad…like AIG bad…with a random survey of the Investment Bankers websites. I won’t ruin it for you. Go over there and read his piece and you’ll understand why he’s my go to for real marketing information.
When a project ends, good companies do post-mortems to determine what worked, what didn’t to help them improve institutionally, while identifying possible opportunities created, and mitigating any risks exposed. Great companies do this and they do it in a way that the rest of us can benefit as well. Such is the case of two excellent post Olympics assessments from Lenovo. First off, I’ve got to call attention to Esteban Panzeri’ post “End of Madness Recap” from his blog, “The…
Mid-lining: Why Shooting for “OK” Gives You Incredible Results | Work Life Balance | Time Management Tips | Wake Up Early. We can’t be great at everything. If the need for excellence is getting in your way of trying, then lower your expectations. At least then, you try, and sometimes trying is enough. A very thought provoking post. Utterly contrary to most of what you read, but has the ring of truth, and borne out by experience.