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Top Ten Posts from 2008

Following Ari Herzog’s example, here are my top 10 posts of 2008. It’s a hard choice to make, but the votes are all in and I’ve got the envelope from our friends at Price Waterhouse… 

Branded Community or Sponsoring Niche Communities

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Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities.  I’ve said it in the past and I will say it again here and now: why would… 

New Journalism in Action – Using Twitter as a Photoblog with the Iphone

The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages.  I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment.  The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable via the Twitter search function, formerly known as Summize.  You can check out the full tweet stream here.

Additionally we (my 9 year old daughter Mackenzie helped me with this) took photos at the events we attended with my Canon Power Shot A530 5 megapixel point and shoot camera.

Why Would You Bother: Sutton, like many small communities, doesn’t get a lot of coverage in the local paper, The Worcester Telegram, and substantially less from the television stations.  Even if they did send someone out to cover the events, they’d have gone to a single location, took a quick couple pictures, or did a quick standup talking to some happy kids, then they’d have been off to their next assignment.  Local events are naturals for crowd sourcing, and what better way to do it than live tweeting with a hashtag, posting a photo gallery, etc.

When I sat down last week to add pictures to the National Gallery and Gift Shop site to help publicize the event, I was surprised to find there were no pictures online anywhere from the Chain of Lights last year, save a few marketing shots by The Vaillancourt Folk Art Museum.

How to Market in a Crisis « Magnosticism

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How to Market in a Crisis « Magnosticism. Rob O’Regan discusses how you market when things have gone bad…like AIG bad…with a random survey of the Investment Bankers websites. I won’t ruin it for you. … 

Post Olympics Reviews from Lenovo

When a project ends, good companies do post-mortems to determine what worked, what didn’t to help them improve institutionally, while identifying possible opportunities created, and mitigating any risks exposed. Great companies do this and they do it in a way that the rest of us can benefit as well.  Such is the case of two excellent post Olympics assessments from Lenovo.

Esteban Panzeri
Esteban Panzeri

First off, I’ve got to call attention to Esteban Panzeri’ post “End of Madness Recap” from his blog, “The Challenge”.  Since I spend a lot of time in the trenches shoveling bits and bytes around, I naturally gravitate to the folks that turn the dreams into reality, and on this project, Esteban was apparently the guy.  

He comes up with an excellent list of lessons learned and among them:

  • Ideas will flow like rivers, it is execution that matters
  • One must learn to focus and discard things quickly
  • Anything can be done
  • Outsourced stuff does not always work as it should
  • Distributed content is the future

“Ideas will flow like rivers, it is execution that matters” – a line I am printing out in 72 point type to hang in my office.  Yes, indeed, ideas are important and without them, there is no innovation, but too many of us forget that at some point we need to stop talking a start doing.  Only a select few ever truly learn this lesson.