So you’ve got the basics set, having a general plan ready to go (you did read the first article in this series, right?). Now it’s time to nail down another important aspect of your little project: the community team. Again, we’re going to have some choices to make, and each one comes with it’s own set of baggage. Partner – give up equity in your project and pay the team member with an ownership stake. This helps to properly motivate…
(This is part 2 of an on going series of posts on Social Media. If you didn’t see my first post, in which I define Social Media is, I emplore you to start there now. All the posts in this series will be tagged “Social Media 101” so you can find them easily.) Starting a new community is a fairly daunting task. In this post, I’ll point you to some initial steps that will help you along your way towards…
In honor of all the bloggers out there who think “Sponsored Posts” are okay…time to Google the term “Journalism Ethics“.
Yesterday we updated the Splitcoaststampers.com site, the absolute best site on the net for Rubber Stamping and Card Making, with to the latest version of vBulletin, added a left column and did a whole bunch of system integration throughout the site. The project took approximately 4 months to complete, with tremendous work by Scott Bigelow, a great backend engineer and hardware guy, and Daven Nolta, the site manager, who kept us on track and on target for the community needs….
It’s hard to be taken seriously when you don’t even get the terms straight. The title of the article and its main premise should of course be “What Social Media MARKETING Can Learn from Email MARKETING.” Very clearly when Stephanie Miller says “Social media pulls the marketer off the brand pedestal and drags her into the throes of the messy, wild, unpredictable community” she is talking about marketing, not building Social Media. It’s one thing when a clueless social…
Paul Boag’s got another great post this week at Boagworld.com – “7 Harsh Truths about Running Online Communities.” This is the kind of knowledge you only get by managing online communities, and frankly, every failed community I’ve seen feel prey to one (and more likely, several) of these harsh truths. Technology doesn’t create a community Show some commitent Learn to lead An antisocial community is your fault You need to swallow your pride Stop trying to control the message…
I’ve finally put my finger on what it is that’s been chaffing my britches about the new found popularity of Social Media; that is most people are using the wrong term. They’re not talking about Social Media, they’re talking about Social Media Marketing. I’m sure a lot of you are saying the same thing right now: “What the heck gives this bozo the right to define what is and what is not Social Media?” Let me answer that for you….
I’ve got a serious love/hate relationship going with Social Media. I absolutely love building social media communities, but I honestly am tired of the blather I’m hearing on twitter and the blogs about it. My problem is simple: There is too much hot air from people with little or no practical Social Media experience. There it is, the perverbial turd on the carpet – so deal with it. I’m sick of people telling me “to join the converstation!” Hell, I…
I’m ready to vent here. Are we, as community builders, becoming so lazy that we don’t want to take the time to build in the social media features we want for our sites, the way we want them? Do we really need to have Google package them up and provide them for us, the way they want them? Two days ago, Google announced they were releasing the Google Social Toolbar, which is really a misnomer, as it isn’t really a…
We’ve reached a points where we now have both a major backlash against social media and at the same time an explosion in usage. The problem from my point of view is very, very simple. Too much discussion of what is and what isn’t Social Media, along with far too much hot air from the non-practitioners. I’ve been saying for a very long time, call it Web 2.0, Social Media or whatever else you want, its just another tool…