Yesterday we had the initial go live for POWER Up Equipment Rental. We’re still waiting on some information for their Used Equipment pages, but I thought it’d be worthwhile talking a little about the project. Their original site was a single page site done several years ago by Bill Hall, a good friend and excellent designer. They’d outgrown what they had and really needed to be better optimized in what has become a very competitive web space. Additionally, they’d grown…
Both David Churbuck and Jim Forbes have posted utterly brilliant assessments of the changing role of the OS on their blogs in the past couple days. Churbuck’s point: …I do know this: if fans like Fester are looking at their hardware platform and voting with their feet based on the underlying OS ….. David hasn’t spent a lot of time working on Vista and makes the statement: “You know where I work, you know what I do; my exposure to…
My blood is boiling right now. I was asked to have a look at a website that isn’t working for a potential customer yesterday to try to figure out why they don’t show up in Google, even though they are the industry leader, and they recently redesigned their site (2 years ago). The initial research shows that they are in a very competitive search optimization market. My initial thinking is that it’ll be hard to get them to the top…
I was listing to a show on one of the cable shows, I think the Food Network last night, and the host made the case that the French had invented a product called “Coca Wine” and he then went on to make the case that a fellow by the name of Pemberton started making Coca Wine and selling it in the US. As the narrator’s story went, he had a compelling bit, saying that Pemberton then switched to making the…
Production video for “Stick a Yellow Ribbon on Your SUV”. Not totally safe for work – off color lyrics…and also note that the Archive.org download songs can be downright raunchy (wish I had stats for how many of you rush off over there to add to your ITunes collection…) Dig Deeper: Wikipedia Entry Band Site Archive.org Live Music Mp3 downloads
Random posts which I won’t go into too much depth on. John Whiteside at Opinionated Marketers points out that CBS doesn’t get it – the YouTube video I posted yesterday from them doesn’t allow embed…missing a major part of the power of YouTube. Rob O’Regan notes that Constantine von Hoffman has a new blog up called “Business and Networking” Rob’s thoughts on social networking and business echo my own (but are more lucid, and aren’t bug infested…) As I pointed…
I’m pleasantly surprised that they came up with a fairly competent bit about buzz marketing. Worth the few minutes it takes to see…
I haven’t been using Facebook for that long, maybe a couple months. Some things I like, such as finding old friends…and other things, uh, not so much. One of the things I really dislike is being forced down the Network path. Since I work for myself, and my previous employers pretty much were internet-clueless hence there are no business networks for me, I’m left with the default regional network. The problem is this: I have very little in common with…
Actually I think her wand is working just fine, and better than almost everyone elses… She posts today with an absolute must read for marketers (and anyone who needs marketing…which should be just about everyone…) with a list of reality checkpoints to bring that marketing magic back into your life: 4. Your expensive brochure is worthless if you hoard it. (Tip: You may not even need a brochure. Yeah, I know. Heresy!) 5. Advertising never works if the right people…
John Whiteside posted today in response to a bit I wrote (which was a response to a Steve Rubel Post…) using the title “Content is Free but nothing else is” and he hits it right on the head. To refresh, the big problem we face as “content creators” is that content is being separated from our delivery means. RSS, syndication, Google News, etc. is removing the message from the medium and transplanting it in all sorts of new and different…