5 Tips on Seasonal Search Marketing

5 Tips on Seasonal Search Marketing

Jennifer Laycock has a recap on how to get the most out of your seasonal search marketing campaign, in anticipation of the upcoming holiday shopping season. She builds on the tips offered by the Yahoo! Search Marketing Blog. Her advice: If you haven’t given your site a tune-up in the last month or two, it’s probably a good idea to sit down and take a look at the status of your search marketing campaigns and your web pages. Double check…

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Social Media, PR and Media 3.0

Social Media, PR and Media 3.0

I was hoping to leave this stuff alone for a while and get back to the issues of small business and web design, but these are just too good… KD Paine posted this morning on the PR Measurement Blog on “When PR meets New Media” – apparently she’s been reading Sandra Duhe’s “New Media and PR“. From that, KD has come up with a list of “12 signs that this is the end of the world as we know it.”…

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1st Anniversary – The Best of…

1st Anniversary – The Best of…

It’s been a year since we started blogging here. Both Jill and I are thrilled at the benefit this blog has had for our business and the great people we’ve got to meet (albeit electronically in most cases) over that time. I thought it might be a good time to do a list of some of our posts from the last year. The “Not Buy” Decision Now What is it You Do??? Jeremiah Owyang – Web Strategy: How to evolve…

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Friday Music Video – Dropkick Murphys – Shipping Up to Boston/Spicy McHaggis

Friday Music Video – Dropkick Murphys – Shipping Up to Boston/Spicy McHaggis

Okay, we already ran one of theirs this week, here’s a song that proves that the accordian has a place in punk music…Shipping Up to Boston, performed last St. Patricks Day at the Avalon. The video is jerky in but the sound is better than any of the others I found. For more info on the Dropkick Murphys, see my post on Wednesday… They follow up with Spicy McHaggis – and yes, that’s Scruffy Wallace playing bagpipes…

Publishing 2.0 on “Who’s Afraid of Online Advertising”

Publishing 2.0 on “Who’s Afraid of Online Advertising”

Scott Karp writes a scathing analysis of why a recent McKinsey report was able to draw the conclusion that: …many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online — because of the “absence of meaningful metrics and adequate capabilities.” Wow…yeah, we’re lacking lots of stuff in the online world, but let’s just say that Metrics isn’t among them… The reality is that the attitudes expressed in the McKinsey report are all a…

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Life in the Internet Age

Life in the Internet Age

One of the fellows I was talking with lasst night (didn’t catch the name, sorry) made a very interesting point about the Internet. We were talking about the cheating fiasco in the NFL which ended up with heavy fines for Patriots coach Bill Belichick and the lost of a first round draft pick, which is the NFL version of the death penalty. His point was simple: if this happened in 1993, it would have been swept under the rug. Due…

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Wednesday Music Video – Dropkick Murphys – State of Massachusetts

Wednesday Music Video – Dropkick Murphys – State of Massachusetts

In honor of their release of the new album “Meanest Times” here are the darlings of Boston – Celtic punkers (but they’re from Southie) The Dropkick Murphys performing “State of Massachusetts” live.  Over the past couple years, since they were used in the soundtrack for the movie “The Departed”, they’ve really taken off, but hardcore fans have complained they’d left them behind.  This album, the band has stated, is a return to their roots. Dig Deeper: Official Website Buy “The…

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Paul Bradshaw on A model for the 21st century newsroom: pt1 – the news diamond

Paul Bradshaw on A model for the 21st century newsroom: pt1 – the news diamond

Thanks to Andy Dickinson for the link… Paul Bradshaw nails it on the head after debating on the Online Journalism Facebook Group… The strengths of the online medium are essentially twofold, and contradictory: speed, and depth. New media technologies are able to publish news faster than the previous kings of speed: TV and radio. Think mobile and email updates. Think moblogs. Think Twitter. At the same time, the unlimited space and time of the web, and its hypertextual and ‘pull’…

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