The Digg Effect Ain’t What We Thought…
Chris Brogan had some interesting stats on Friday after having made the front page of Digg and del.icio.us – although his stats had a huge spike, there was zero carry over to the following days. Nothing, nada, zip…it was a one day spike. Now a one day spike is nice, but what it tells us is that Digg and Del.icio.us are just providing disengaged readers. Think of it as the internet equivalent of the drive by…indiscriminate traffic that stops by…