Ligaments and all that jazz…

Ligaments and all that jazz…

Sorry for the lack of posts – I’ve got a tear in one of my knee ligaments (medial collateral) and I’m going through physical therapy, which has severely eaten into my writing time. There will be more posts coming shortly.   

Tips for Building a Web-based Project Portfolio

Tips for Building a Web-based Project Portfolio

My latest article is up at ExpertBusinessSource.com – this is a good one for the contractors (or anyone in a project related business – “Tips for Building a Web-based Project Portfolio.”   You may use think of your website as an initial point of marketing contact, used to attract new prospects and let them know how to reach you. But you can also use the Web to seal the deal with customers by giving them a rich, online photo gallery that…

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Where’s My Adaptive Search

Where’s My Adaptive Search

For all the promise of search, and all the billions of net worth the industry has created, I will say this: functionally, search has not improved dramatically since the days of AltaVista.  It’s not that we aren’t able to search more stuff, we are.  It’s not that they haven’t become more clever at how they sort and prioritize the initial results, they have.  And it’s most certainly not a problem that limited to Google, or MSN Live Search, or Yahoo. …

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OpinionatedMarketers.com: Pimped Out John

OpinionatedMarketers.com: Pimped Out John

Pimped Out John: Roto-Rooter’s Fresh Idea Maureen Rogers’ has a great post over at OpinionatedMarketers.com about Roto-Rooter’s new marketing campaign based off the “Pimp My Ride” reality theme.  the Pimped Out John contest has it’s grand prize, a fitted out toilet that electronic junkies in particular will flip their lid for. Among the fixtures: Xbox DVD player Laptop computer (“with fully articulated robot arm”) iPod (with stereo docking station equipped with toilet paper dispenser) Tivo recorder Bike pedal exerciser For…

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ExpertsBusinessSource.com – Localizing Online Search for Retail Shop Success

ExpertsBusinessSource.com – Localizing Online Search for Retail Shop Success

My next article is up at ExpertBusinessSource.com – this one’s a quick study on how localizing search optimization can bring people in the door at a Retail Shop, featuring OverTheTopChocolate.com. When I mention the importance of “search engine optimization” to retail shop owners looking to spruce up their websites, the response is almost always, “I don’t need SEO – I’m only interested in local customers.” This attitude is not surprising, but it’s dead wrong.A localized search strategy can help business…

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Seth Godin – Sheepwalking

Seth Godin – Sheepwalking

Sheepwalking One of the better wake up calls I’ve seen in a long time.  Read it at Seth’s blog…then think about those around you.  Do you hear the sound of grass being nibbled?  Is there a faint sound of bleating eminating from the other cubes? I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line. You’ve probably encountered someone who…

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Newsosaur – Wrong Number, E.T.

Newsosaur – Wrong Number, E.T.

Wrong Number,  E.T. Alan Mutter’s got it exactly right – the NAA (Newspaper Association of America) is about to launch an ad campaign that confirms all the worst stereotypes of what’s wrong with newspapers.  I could spend the next ten minutes writing up my version of what he’s got to say, and I wouldn’t say it nearly as eloquently or as succinctly as he has – go read it there, and don’t miss the excellent accompanying graphic of the NAA…

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