All Things Cahill

Steve Yelvington had a post this morning about new web services available from Amazon, the online book/commerce folks.  The implications are startling.  Here’s the basics of how it works, as I understand it (and I… 

We’ve discussed a couple fairly heavy weight topics in the past few days, so it’s time to shift gears and offer a bit of advice that can help even the newest of businesses.

•  “How did you hear about us.” Those are the 6 most underused words in marketing, but often the most important.  Many small businesses are afraid to ask, fearing the customer will find it an imposition.  I look at it from a different perspective.  On some level you paid to acquire this customer, so you really need to find out how they found you.

We’ve got opinions, and we find a lot of important information during the course of a day, week and month that we really want to share with the Vario community (note that I don’t refer… 

In the past week, I’ve spent a lot of time ripping apart Site Traffic Statistics, as well as planning metrics packages for a new site.  Strangely enough, both David Churbuck (formerly of Forbes.com and V.P. of Internet Marketing at Lenovo) and Chris Murray (former Director of Technology at CXO Media) both blogged about metrics – these are two guys I have immense respect for and you should read what they have to say.  Here’s my take on why analytics are important to all site owners, and why conversely you should not allow yourself to get bogged down in the details.

First a couple case histories from the Vario Files [invoke eerie music mode]

Twice yesterday, once on my own computer and once on a friends machine, I saw an incideous bit of malware/spyware.  It was masquerading as a “windows system checker” and popped up a window on the… 

Bug fixes to the latest release.  They moved fairly quickly from the 3.5 release to the 3.6 level.  I’ve still got several sites down at the 3.0.x level.  (For those unfamiliar, vBulletin is my favorite… 

I picked this up from Churbuck.com yesterday.  John Hagel on New Marketing – Vario-teers may notice some eery similarities…I agree with his approach.  To start with marketing strategy and again at the risk of over-simplification, conventional… 

We’ll be sharing information of general and specific interest here, as well as news, both industry as well as the occassional personal bit.  Feel free to comment on anything, we care about your opinions and…