Repeat After Me…
Okay, all you wanna be corporate social media flacks, repeat after me: Brands don’t blog…people do. A new theme doesn’t make up for lack of compelling content. Do not expect your developer/designer to make up for your lack of a content strategy. If you can’t find one person in the corporation worthy of blogging in the first person, you shouldn’t have a blog. If you fancy yourself the market leader, then blog like it, damn it! We do not do…