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Category: marketing

Important Martech Tool – Node-RED – Flow-based programming for the Internet of Things

Important Martech Tool – Node-RED – Flow-based programming for the Internet of Things

My article is on VirtualAdClub.com – This is interesting, Node-RED looks easy to use and should give us the ability to do a whole lot of interesting data amalgams that can provide next generation results for our clients. What’s it got to do with MarTech? It provides us an easy, fast way to do data mashups and more.  This will be an important tool in your arsenal. Read the article at https://virtualadclub.com/node-red/

How to Buy a Domain Name for Your Business

How to Buy a Domain Name for Your Business

<Disclosure: I work for Namemedia, as Senior Engineer for Afternic.com, the premier marketplace for the secondary domain name market in the world.  As such, I tend to recommend Afternic and other Namemedia services.> The Business Owners Lament: “All the good domain names are already registered.” Yes, indeed, the initial land grab in the domain name market has been over for some time.  Most of the really good names are, indeed, already registered.  That doesn’t mean that they aren’t available, though. …

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Random Boat Show Thoughts

Random Boat Show Thoughts

I should (hopefully…fingers crossed) have a vidcast from the floor of the boat show for you tomorrow.  Depending on my ability to edit it down into something approximating a coherent effort.  Which is a bit of a tall order, seeing as I shot the whole thing on my iPhone. The good  stuff will be in the video.  But for now a few random observations: Attendance appeared to be on par with last year. Admission price was less, at $13 per…

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Say What You Do For SEO Success

Say What You Do For SEO Success

Jeff Bennett had a great post yesterday about a shop that had changed their name to take advantage of the customer’s common name for them I said it absolutely made sense and I fully agree.  Indeed from my experiences @ NameMedia this is exactly the way it is.  I learned first hand the power and impact of generic names as we built our media business.  It costs a lot of money and effort to create awareness for nondescript names and brands. …

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Red Sox Ticket Prices, StubHub and Ace Tickets

Red Sox Ticket Prices, StubHub and Ace Tickets

Back in the day, I used to go to Red Sox games…lots of Red Sox games, as many as 30 or so a year. In the past couple years, not a game.  In fact, I’ve never taken my two daughters.  Prices obviously enter into this – read this on the pricing thisyear from ESPN Following an across the board freeze of all ticket prices in 2009, approximately two-thirds of the tickets at Fenway Park will stay at 2009 levels or…

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When Your Product Stinks…

When Your Product Stinks…

I was using a product the other day and it was a real disaster.  It prompted me to think that somewhere, someone was showing up to an office where their task was to market this peice of crap.  From that thought, this list: If your product stinks, If your product stinks, you won’t engage customers, you’ll stalk them. If your product stinks, the only thing your customers will engage in with you is arguments. If your product stinks, customers won’t…

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The Advent of the Micro-Celebrity

The Advent of the Micro-Celebrity

Welcome to our brave new world…it is a place in which style triumphs substance, and appearance supercedes truth.  A place where the personal myths we create become truth, and are rechristened as “personal branding.” We are in the age of the micro-celebrity. The era in which we don’t need to be fully rounded individuals, where simply being the “thought leader”, guru or expert in a certain online niche is enough.  Warhol was right, we indeed will all have our 15…

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5 Lessons from a Social Media Campaign Gone Horribly Wrong

5 Lessons from a Social Media Campaign Gone Horribly Wrong

Jim Louderback of Revision3.com has a great article up at JackMyers.com entitled “Murphy-Goode Wines Social Media Campaign Goes Horribly Wrong” about the companies recent trip to the Internet woodshed over their handling of I-celeb Martin Sargent during a recent online spokesperson ballot. While the specifics are generally quite funny…Jim gives us an excellent list of 5 takeaways that any of us who might consider a Social Media campaign ought to commit to heart: Respect the Wisdom of the Crowds: If…

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How NOT to Research a Story – USA Today

How NOT to Research a Story – USA Today

(Disclaimer: I work for Namemedia, Inc. who is one of the largest owners and resellers of domains in the world.  I don’t work in that end of the business, and I don’t speak for them.) I picked up an interesting article today via David Churbuck’s Delicious.com feed, from USA Today with the salacious title “‘Cybersquatting’ crooks profit on marketers’ brand names.” Now I hate cybersquatting, but I have to say this, which I said yesterday and have said ad nauseum…

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Personal Branding Reviled…Oops…Revisited

Personal Branding Reviled…Oops…Revisited

The rumination du jour on the Twitterverse is Personal Branding.  Endless links to blog posts about how to pimp your personal brand, monetize it or sell it to the highest bidder seem to appear by the minute.  Today, I tweet: Personal Branding is an artificial edifice that is antithetical to the transparency and authenticity expected in Social Media Marketing. That’s it.  You pimp the brand you, and you’re going against all that we seem to say is important in Social…

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