Forget Disclosure and Transparency – We Crave Honesty
That’s right you heard it here first …the darling of the noveau marketing is “transparency” and unfortunately, it’s the wrong answer. Transparency and disclosure simply aren’t enough. For some crimes, Mea Culpa simply won’t cut it. Yes, if you are accepting payment from outside entities in return for writing that blog post or tweeting that little tweet, you need to disclose. For me, all the “disclosure” in the world isn’t going to absolve you if you’re writing a disingenous post…