In some ways, working for so long as a Webmaster and marketing guy has ruined the web for me. Where most users see websites from a utilitarian point of view, I have trouble not being critical. My experience becomes so much “inside baseball” that it’s sometimes hard to realize what the web is really meant to be. A sea of problems, errors and out right omissions, is what I see. Often that’s part and parcel of doing redesign work: if…
I’ve been on LinkedIn for several years now, and in the past couple weeks I put up a Facebook page. While the two services are somewhat similar, the implementation makes the entire experience different. Here’s my take: LinkedIn asks me to impose on my circle of friends for introductions to other people, something I will never do, and something which is an obvious limiting factor to growth. Facebook’s networking seems a little limiting to me. There’s a presumption that you’ve…
John Jantsch at DuctTapeMarketing.com had a post today about how easy it is to embed Google Maps into a web page. To create a map for your business, simply visit Google Maps, conduct a search for your business (you’ve got to be in the Google Maps directory to show up – get listed), hit the “link to this page” link and copy the HTML code for your map. I’ve simply pasted that code below so the map shows up in…
Here’s a case study of Carolina Rustica and how they’re using Google Analytics, Google Adwords and Google Checkout to make their business work online. I’d like to get in a little deeper to what they’re doing, but even though it’s a little broad, it’s worth the time for many who aren’t familiar with them. Thanks to the Google Analytics Blog for the pointer…
In no particular order (I’m truly feeling random today – early concalls tend to do that to me) here are some great links for business blogging. First, the mantra: Sun Microsystem’s blog policy: Advice By speaking directly to the world, without benefit of management approval, we are accepting higher risks in the interest of higher rewards. We don’t want to micro-manage, but here is some advice. It’s a Two-Way Street The real goal isn’t to get everyone at Sun blogging,…
Michael Harrison posted on the (unofficial) Google Analytics Blog with some tips for Webmasters on the things they should be watching as they go about their daily work so they don’t upset the Google Analytics apple cart. A good bit worth reading to ensure you’re not messing up your metrics! So if you know that the site you’re working with has the Google Analytics script on it, then think twice before you make any major changes. Here’s a quick list…
“The Ghost of Ralph’s Mom” live at Summer Camp 2005 Dig Deeper: Wikipedia Entry: http://en.wikipedia.org/wiki/Moe. Website: http://www.moe.org/ Live Archive Streaming and Downloadable MP3 Shows: Click here (1,279 shows)
It’s been a couple months since my layoff, and I thought it might be interesting to reflect on the lessons I’ve learned, am learning and have tried to avoid. First off, let me say that being home with my daughters for the summer has been interesting. It’s great to be able to sneak out for a late afternoon bike ride, or haul them off to Grandma’s pool at lunch. It’s also nice to be able to work early and late,…
I love telemarketers. You see, I just don’t get to talk to enough people during the course of the day, and I find it truly exciting to talk to someone who doesn’t have a clue about the product they are selling, and knows even less about the people they are trying to sell it to. Case in point: the other day I was taking one of my very infrequent days off, which I happened to put me about 30 miles…
David Churbuck from Lenovo comes up with yet another must read that defines a brand new aspect of new marketing: Social Media Measurement. Social Media Management — a term that acknowledges that our audience is far more than bloggers, but includes forums, twitters, Facebookians ….. Overall performance is judged on an index of overall trend of positive vs. negative posts, while the second resolves down to one of those metrics that marketers love: Net Promoter Score programs are more complex…