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Category: Online Media

5 Lessons from a Social Media Campaign Gone Horribly Wrong

5 Lessons from a Social Media Campaign Gone Horribly Wrong

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Jim Louderback of Revision3.com has a great article up at JackMyers.com entitled “Murphy-Goode Wines Social Media Campaign Goes Horribly Wrong” about the companies recent trip to the Internet woodshed over their handling of I-celeb Martin Sargent during a recent online spokesperson ballot. While the specifics are generally quite funny…Jim gives us an excellent list of 5 takeaways that any of us who might consider a Social Media campaign ought to commit to heart: Respect the Wisdom of the Crowds: If…

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Whither Investigative Journalism?

Whither Investigative Journalism?

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The “Special Sauce” for news media has always been investigative journalism, ala Woodward and Bernstein.  It’s what made myself and an entire generation of young writers want to get into journalism back in the 1970’s, each of us aching to bring the mighty low, to shine lights into dark places and in the process, make our names, too, household words. Today, investigative journalism is a dying craft.  Dying not because there aren’t reporters willing to ask the tough questions, but…

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Advice for Those New to New Media – Specialize

Advice for Those New to New Media – Specialize

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My father used to tell a story from his youth, growing up in the depression with my Grandmother and my Great Aunt Sue, the family matriarch and a woman whose strength  I never fully appreciated in my youth.  There were rules which Aunt Sue used to keep the family together, and one of those was “No Day Laborers.” It was tough times in Dorchester, Ma during the Great Depression.  As it turned out, that rule worked quite well for the…

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A Great Big Social Media Bubble

A Great Big Social Media Bubble

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Over the past couple weeks we’re seeing a lot of folks coming around to the view I express last year:  The thing that calls it all into question for me is the number of people who are generally ex-online marketing folks now using strange titles like “Social Media User Guru” or something equally ludicrous. It reminds me of a networking group I once attended that turned out to be a room full of sales people, each hoping to sell something,…

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TTAC Ten Worst Autos of 2008

TTAC Ten Worst Autos of 2008

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You’d think it wouldn’t be hard this year to come up with a list of the ten worst autos, but indeed, with so many trying so hard, the folks at TheTruthAboutCars.com have had a real struggle. Yet they once again came through with a list that’s becoming a Christmas tradition for me…   TTAC’s Ten Worst Autos 2008: The votes are cast. The polls are closed. And there’s no question which vehicles our Best and Brightest consider the TTAC’s Ten…

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Branded Community or Sponsoring Niche Communities

Branded Community or Sponsoring Niche Communities

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Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities.  I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…

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New Journalism in Action – Using Twitter as a Photoblog with the Iphone

New Journalism in Action – Using Twitter as a Photoblog with the Iphone

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The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages.  I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment.  The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable…

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PC Magazine To Kill Print Version

PC Magazine To Kill Print Version

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PC Magazine announced last week that their January issue would be the last issue they actually print, from then on, they’re a web-only publication. From The New York Times:   It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. “The viability for us to continue to publish in print just isn’t there anymore,” Jason Young, chief executive of Ziff Davis, said in an interview….

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Kiss a Pig

Kiss a Pig

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  Yes, sometimes it’s in our best interest to do something we don’t really want to do, to literally kiss the pig.  Nothing could better typify this than the great ad debate, that age old fight that occurs in media wherein the editorial staff seeks to maintain their supposed journalistic credibility by running a publication that is utterly advertising free, while the ad staff is running around trying to turn your hallowed publication into The Want Advertiser. When I worked…

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Monitor shifts from print to Web-based strategy

Monitor shifts from print to Web-based strategy

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Monitor shifts from print to Web-based strategy. Wow – read the post before this first.  Then read this.  Here’s where we’re going, folks.  This is earth shattering. The Christian Science Monitor plans major changes in April 2009 that are expected to make it the first newspaper with a national audience to shift from a daily print format to an online publication that is updated continuously each day. The changes at the Monitor will include enhancing the content on CSMonitor.com, starting…

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