Following Ari Herzog’s example, here are my top 10 posts of 2008. It’s a hard choice to make, but the votes are all in and I’ve got the envelope from our friends at Price Waterhouse containing the winners: Why Most Online Communities Fail… A peice that really sums up the problems we face building online communities, and the common problems that cause them to fail. The Newspaper Decline – The Side We Don’t See – A great analysis of the problems facing…
Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities. I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…
The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages. I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment. The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable…
I’ll be live tweeting today from the various events of the Sutton Chain of Lights celebration, in Sutton, Massachusetts. You can find my tweets at http://www.twitter.com/mncahill or by searching in Twitter for the #suttoncol hash tag. My tweets throughout the day will include pictures of the event via my Iphone, and later today I’ll up load a photo gallery of the pictures. If your out and about in Sutton, I encourage you to tweet using the same hashtag and…
PC Magazine announced last week that their January issue would be the last issue they actually print, from then on, they’re a web-only publication. From The New York Times: It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. “The viability for us to continue to publish in print just isn’t there anymore,” Jason Young, chief executive of Ziff Davis, said in an interview….
The Dour Marketer | Churbuck.com. David nails it. Marketing is changing fast, and it’s all about the ROI. With those markets off 40% from their highs in the fall of 2007, marketers are also feeling very dour right now, and despite feeble exhortations that now is the time to double down and crush the competition, all signs are in place for a major flattening and decline in global marketing programs from advertising to PR. It is an article of faith…
Just when I thought there was a Social Media Review site for everything, Lenovo’s turned the hose back on Social Media itself and launched Discover Social Media – a site with social media reviews of social media sites. The site has been built under the umbrella of the LenovoSocial.com which offers a range of social offerings, some Lenovo specific such as the Lenovo Blogs and Lenovo Forums, and others such as the lenovoVideoLibrary and lenovoPhotoLibrary which are more general in…
Over the past couple weeks, I’ve seen a lot more people making the switch to WordPress. Why not? The system is utterly configurable, with a plugin (or 5) for virtually every need. The problem is that not all plugins are of the same caliber. In fact, some are downright site killers. Since I’ve had a close look at a lot of them, I thought you all might benefit from a look at the plugins that I use on my personal…
Yes, sometimes it’s in our best interest to do something we don’t really want to do, to literally kiss the pig. Nothing could better typify this than the great ad debate, that age old fight that occurs in media wherein the editorial staff seeks to maintain their supposed journalistic credibility by running a publication that is utterly advertising free, while the ad staff is running around trying to turn your hallowed publication into The Want Advertiser. When I worked…
Check out the CNN article here… Okay, you’re betting I’m gonna get all snarky on them and tell you how they don’t know what their talking about. Actually, just the opposite, they’ve come up with a very good, very simple guide that is worth passing on to the SN newbies you know. It just might keep them out of hot water in the workplace. Actually they had one bit that I hadn’t really thought of before: Don’t forget others can…